Shifting the Lens: How Perspective Sparks Transformation

Shifting the lens changes what comes into view—and what becomes possible.

Every client arrives with a perspective—a way of seeing shaped by experience, emotion, and meaning-making. It’s the mental camera through which they interpret life. Over time, that familiar lens can feel less like a viewpoint and more like the view—so taken-for-granted it’s mistaken for truth.

But a perspective is not reality. It’s a filter.

When we take a perspective, we adopt assumptions, make predictions, and construct meaning. We look through it, and what doesn’t match that lens becomes invisible or invalid. For instance, a client who sees themselves as “always behind” will subconsciously scan for evidence to reinforce that story, dismissing any moments of success or progress.

Over time, those familiar thought loops start to settle in—like grooves the mind keeps tracing. What once helped us cope becomes the frame that keeps us confined. Clients often say it feels like being boxed in, running out of options, or looking at life from behind glass.

One of the most profound gifts a coach offers is perspective. Not a solution. Not advice. But a new vantage point—one that invites the client to see beyond the current storyline and into possibility. This is the essence of Evokes Awareness.

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