Why AI Makes Great Coaching More Valuable, Not Less
- Cindy Hosea
- 3 days ago
- 5 min read
My senior year of college, I owned what I considered the pinnacle of technology: a Brother electronic typewriter with correction memory. It could remember enough of a line for me to backspace and erase mistakes without reaching for correction fluid. A friend had one of the first Apple computers. I remember thinking the computer seemed like overkill. Why would anyone need that? My backspace key was doing just fine.
History has a sense of humor. Today, when coaches debate artificial intelligence, I sometimes hear echoes of that conversation from 1989. The question isn't whether the new technology can do what the old technology does. The question is whether we're looking at an entirely new platform and mistaking it for a fancier version of what we already know.
And that possibility—equal parts exciting and unsettling—is what makes this moment worth paying attention to.
Many coaches are feeling a mixture of curiosity and concern. Some are experimenting enthusiastically. Others are watching from a safe distance, wondering whether this is a passing trend or a tidal shift.
The truth is probably somewhere in between.
AI is changing the landscape of coaching. It is not replacing coaching. And it may actually help clarify what makes coaching uniquely human.
